Imagine, if you will, that you make comics. Specifically, that you make horror comics based on a true life serial killer who for a period of time wandered an interstate corridor, and who was never caught. Imagine that your comics are wildly popular, and that you are nearing the end of your run. Imagine that as a publicity stunt you are making your way down that interstate, doing radio shows and convention signings and whatnot, to drum up interest for your big finish.
Imagine that suddenly people are being killed again along that interstate, based on images in your comic.
Random Acts of Violence tried a little too hard to be some kind of high-minded treatise on the line between art and violence porn, as though its creators felt guilty about their creation, even as they followed whatever compulsion it is that causes people to make a movie.
Which is a pity, because as a hook for a slasher movie, you would have a hard time finding an easier way to draw me in than with the comics motif. Plus, I’m pretty sure I’ve never seen anyone go this way before, and a unique take on horror is like breaking a record in baseball; even if it’s vanishingly specific, it’s still hard to actually accomplish.